- Our Consumers.  We believe in the inherent worth and uniqueness of all individuals and treat one another with respect and dignity.  We recognize the rights of consumers and families to participate in care decisions including the use of telemental health technologies. 

- Clinical Excellence.  Develop innovative advancements through our service, expertise and commitment to research.

- Collaborative.  Work with stakeholders toward common goals by sharing responsibility, authority and accountability.  Continuously improve communications within the organization, stakeholders and with the public served by members of our team.  Respect the cultural and community heritage of each of our originating sites, listen to community input and adapt services and infrastructure to meet the community’s changing needs. 

- Education.  Commitment to academic and professional excellence through teaching, service and scholarship.  Foster, support and encourage graduate and continuing medical education and research.  Share telemental health resources, information and expertise.

- Ethical.  Act with honesty, integrity and fairness in the conduct of our clinical, educational and administrative telemental health practices.

- Access.  Foster quality mental health and substance abuse care that is accessible.  Services provided in the least restrictive environment for the consumer.  Provide access where consumers and their families are located, e.g. school mental health.

- Special Populations.  A commitment to serve the health and well-being of vulnerable populations, e.g. Deaf and hard of hearing, child, victims of abuse and domestic violence, Veterans, non-English speaking persons.  Devote our team to understand the unique challenges of special populations and devise unique telemental health solutions to mitigate their challenges.  We value listening, caring, and being sensitive to the needs of others.

- Prevention and Early Intervention.  Maximize utilization and collaboration with community health resources by effectively focusing on prevention as much as treatment.  Emphasizing prevention and early intervention strategies that can take advantage of telemental health technologies to avoid or minimize the mental health problems of Marylanders.

- Resource Use.  Actively create innovative, cost-effective telemental health systems to continuously improve the utilization of all resources.